Victoria's Secret Angels and Super Models
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Victoria's Secret is the largest American retailer of lingerie and was founded by Roy Raymond in 1977. 2012 sales were $6.12 billion with an operating income of $1 billion. The company sells lingerie, womenswear and beauty products through its catalogs (sending out 375 million a year), website, and thousand U.S. stores. Victoria's Secret is wholly owned by publicly traded L Brands company.
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Victoria's Secret Angels:
Although it now refers to the brand's most visible spokeswomen (while the fashion show models are referred to as "Runway Angels"), the Angels started out as one of Victoria's Secret's lingerie lines. The models featured in the original advertising campaign in 1997 were Helena Christensen, Karen Mulder, Daniela Peštová, Stephanie Seymour, and Tyra Banks. Due to their growing popularity, the brand used them in several other advertising campaigns until Christensen's departure. In February 1998, the Angels made their runway debut at Victoria's Secret's 4th annual fashion show, with Chandra North filling in for Christensen. Their line-up has been changed multiple times over the years, with one being officially released before each fashion show. The brand currently lists 10 supermodels on its website, including Miranda Kerr, and recently launched a Facebook application highlighting Kerr and the Angels as well as Lais Ribeiro, Toni Garrn and Barbara Palvin.
Tags: Adriana Lima, Alessandra Ambrosio, angels, Behati Prinsloo, Candice Swanepoel, Doutzen Kroes, Erin Heatherton, Karlie Kloss, Lily Aldridge, Lindsay Ellingson, Miranda Kerr, shop, super models, Victoria's Secret, Victoria Secret Angels and Super Models,
Source: Wikipedia, Victoria's Secret Website
